Xingfa company successfully held the "differentiated high-tech products" training exchange meeting

In order to adapt to the market and better meet the needs of downstream customers for differentiated high-tech products, the company held a training exchange meeting on differentiated products for nearly 4 hours on the evening of April 28. The participants included the general manager of the group, the general manager of each branch company, the director of the branch factory, and all the staff involved in sales, procurement, back office and other business positions in Xingfa, Xingzhuo, Xingji, Chengbang high-tech marketing department and so on.

At the meeting, Li Xingxiao, executive vice president of the group and general manager of Xingfa Company, put forward requirements on how to adjust product structure, improve product quality, and serve customers with better service in the current severe economic situation. Adhere to the direction of transformation and upgrading and unswervingly. At the same time, it is also pointed out that in order to bring differentiated high-tech products to the market, in addition to our production and R&D teams, we must continue to innovate. As a salesperson, we must continue to learn and explore to consolidate the knowledge of differentiated products and enhance the quality of communication skills for these products. Better serve customers.

At the training meeting, the five keynote speakers carried out training on the knowledge and marketing attention points of acrylic fiber, modal, tencel, bamboo fiber and recycled polyester, composite products, functional products and so on. On the basis of the original sales, everyone is required to continuously improve the knowledge of differentiated high-tech products, and provide customers with more professional sales services through the improvement of sales skills.

At the exchange meeting, Wang Haoxiang, general manager of Chengbang High-tech, stated that he will work together with each block, fully cooperate with the sales department to do R&D, production and service work, and provide customers with high-quality, multi-variety differentiated high-tech products. Xie Lijun, general manager of Chengbang high-tech sales, shared the sales targets and directions of various differentiated high-tech products with the sales staff at the meeting based on his usual market visits. At the seminar, other relevant personnel also communicated with everyone about products and visiting experience. At the meeting, everyone expressed their opinions and fully discussed the problems encountered and product directions.

Finally, Li Xingjiang, general manager of the group, made a summary. It is required that each block should be in the same direction, maintain concentration, form a joint force from top to bottom, left and right, work together, and make every effort to do a good job in the R&D, production and sales of differentiated high-tech products. At the same time, it is also proposed that the company should pay more attention to the seriousness of work while doing a good job of humanization and family culture, so that rewards and punishments should be more clearly defined. The overall quality of people supports the better and faster realization of Xingfa's development orientation. Finally, every Xingfa person is required to work harder in the next time, spend more time and heart to do everything well, improve their product knowledge and business quality, use practical Actions to promote the high-quality development of the Group's transformation and upgrading.

After the event, on the morning of April 30th, Xingfa, Xingzhuo, and Xingji conducted an evaluation of the sales staff's mastery of training knowledge, and they consolidated product knowledge and deepened their memory by looking back.